According to the National Restaurant Association, retaining customers and attracting new customers are two of the most important factors in developing and maintaining a successful restaurant business. Researchers at Harvard found that increasing return visits by just 5% can increase profits anywhere from 25 to 125%. It is also notable that returning customers can make up almost 50% of a restaurant’s revenue – up to 71% at casual dining restaurants! Repeat customers are more likely to recommend restaurants to people they know, which helps spread the word about the business.
Acquiring a new customer can be 5 to 7 times more expensive than retaining an existing one, which means that a restaurant owner needs efficient and inexpensive solutions to acquire new customers and a solid plan for retaining existing ones. According to Restaurant.org, 92% of customers cite word-of-mouth as the most important reason for trying out a new restaurant, especially when the recommendation comes from family or friends. With all of these factors in mind, clearly it’s important to come up with strategies to draw in new customers and keep existing ones.
Misting Systems and Guest Comfort
Koolfog makes reaching these goals easier and more cost-efficient. One of the major influencers to generating repeat customers is creating a comfortable and friendly environment. Even with excellent service and friendly wait staff, guest comfort is critical. In hot summer months, restaurant patios can turn from enjoyable to uncomfortable. Without outdoor cooling measures in place, guests avoid patio dining and may choose other establishments where seating is available or where they can dine outdoors in a cooler environment.