There is no denying that establishing and maintaining guest comfort is an art. Running the everyday operations in hospitality is enough of a struggle; then there’s paper work, market research, competitor research, managing your staff, keeping up with technology and time management issues. Couple that with the difficulties of identifying and targeting your perfect guest and you face a substantial challenge.
The summer months can present an added layer of difficulty to your guest comfort strategies. Hot, sticky and stressed out can be seen as an overwhelming challenge. Alternatively, it can be viewed as an opportunity that keeps guests speaking your name long after they’ve exited your building. Outdoor cooling systems can provide the kind of solace, beauty and distraction that engages and soothes the most in-need while providing a common area that is intriguing to those passing by. Because what truly lies behind all this impressive juggling is creating an emotional attachment to your organization.
During the mid-century, guest retention strategies focused on making the common areas the most delectable and satisfying. During the 70’s we started focusing on rooms, bathrooms and amenities to sooth the individual. As the public has grown more stressed out and technological advancements in infrastructure have paved access into a new dimension, refocusing on these communal areas may create the kind of emotionally charged experience that is the heart of your industry.
Recent discoveries in neuroscience have given guest comfort specialists an in depth perspective into the simple effects of beauty on a person’s over all happiness. Professor Samir Zeki of University College London has been studying the function of art, aesthetics and beauty, how it affects our lives and what part it serves into our overall wellbeing. In 2010, driven by David Cameron’s concern for his country’s state of satisfaction, researchers from all over England set out to discover what it is that makes people feel content and fulfilled. Zeki summarizes his own seemingly simple findings: “When we look at things that we consider to be beautiful, the activities in the pleasure and reward centers of the brain goes up. [Essentially] the feel good centers are being stimulated.”
These feel good centers can be enticed by an outdoor patio adorned with a cooling system that causes all of the stress and discomfort to melt away with the evaporating water. Creating an atmosphere filled with elements of relaxation from high pressure misters will leave your guests fulfilled and energized to jump back into their hectic lives. It will leave your name imprinted onto their minds and will keep your business sustainable with repeat customers. In this world, details are often forgotten, the stories of history easily rewritten. When it comes to creating a guest comfort experience that will make people scramble over each other to get through your front door, emotionally charged ambiances driven by an acute attention to detail can not only maintain your business but can give you, the owner/manager/director, the satisfaction in knowing that you have added to your guests lives in an irreplaceable way.
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